A study released this week by Road Atlanta says that the economic impact of the 2.5-mile Chestnut Mountain road course on Hall County was $60 million last year and $79 million statewide. In addition, the track contributed nearly two million dollars in state taxes, with nearly one million of that to Hall County alone.
“Hall County is proud to be the home of Michelin Raceway Road Atlanta and grateful for the tremendous impact this facility has on our local economy,” said the county’s board of commissioners chairman, David Gibbs. “Our local SPLOST program directly benefits from the sales tax revenue generated by visitors who visit the track from all over the world, helping us invest in critical infrastructure and services that support both our residents and growing tourism economy.”
Road Atlanta officials say they partnered with the Georgia Tech Center for Economic Development Research (CEDR) to conduct this study, which was based on the track’s 2024 visitors.
“Michelin Raceway Road Atlanta is a shining example of sports tourism in our great state,” said Sen. Drew Echols, chairman of the Senate Study Committee on Tourism. “Contributing $80 million to the state of GA’s economy and $60 million to Hall County through various events but most notably Motul Petit Le Mans. I appreciate the great work of the Michelin Raceway Road Atlanta team and look forward to many more successful years of checkered flags.”
In support of the significant impact that the racetrack has on the region, this week’s Motul Petit Le Mans has guests visiting from at least 46 states, 10 countries and three continents. This international event brings attention from all over the world to Braselton through in-person visitors, nationally-televised network coverage, and international streaming.
“The team at Michelin Raceway Road Atlanta is proud of the economic impact we’re creating across Georgia and in the community that we call home,” said Rick Humphrey, president and general manager at Michelin Raceway. “Through our major annual events, track rentals and more, the guests that visit Michelin Raceway throughout the year are helping to build this region and contribute through their spending to our public services. By utilizing local suppliers and contractors, this facility is also helping to create jobs and bring in further tax revenue to support the needs of our growing community.”
Michelin Raceway Road Atlanta’s cornerstone event, the 28th Annual Motul Petit Le Mans, kicks off on Wednesday, Oct. 8 and culminates with the 10-hour IMSA WeatherTech Championship season finale endurance race on Saturday,