HSNEGA launching all-out campaign to raise ‘much-needed’ $$$

The Humane Society of Northeast Georgia (HSNEGA) will soon launch a robust holiday campaign to raise lifesaving funds for the shelter and take critical steps in promoting animal welfare across the region. The annual Season of Saves campaign will include three of the organization’s hallmark holiday programs: Giving Tuesday, PAW-liday Giving Trees and the Home for the Holidays foster program.

“Shelters across the country are facing unprecedented challenges as the growing animal population outpaces adoptions,” said Allison Mayfield, president and CEO of HSNEGA. “In northeast Georgia, facilities are overflowing with healthy dogs and cats who deserve to live. We’re calling on our generous community to help us stop this devastating cycle and give the gift of life to animals in need.”  

The Humane Society will launch the holiday campaign on Giving Tuesday, a one-day fundraiser with the goal of raising $30,000. The following day, the shelter will kick off Season of Saves with a Yappy Hour event at NoFo Brew Co. in Gainesville from 5 p.m. to 8 p.m. The Nov. 29 event, hosted in partnership with the City of Gainesville, is open to all members of the family including leashed pets, who can have their photos taken with Santa in exchange for a monetary donation, bag of dog food, canned cat food or box of treats. Yappy Hour will also include live music, a food truck and prizes. A portion of bar proceeds will be donated to the shelter.

HSNEGA is also enlisting local businesses to display PAW-liday Giving Trees, which include ornaments patrons may choose from the tree to support the shelter. Each ornament features an item from the shelter’s wish list and a QR code to make a monetary contribution. HSNEGA is looking for 30 businesses to participate in the PAW-liday Giving Tree program.

In addition, the shelter will launch its Home for the Holidays foster program as part of the Season of Saves campaign. The Humane Society’s goal is to have all adoptable pets in temporary foster homes over the Thanksgiving and Christmas holidays. While this reduces the animal’s stress in a shelter environment, it also provides meaningful connection with humans that will increase chances of future adoption. Individuals and families interested in fostering, who are not already approved, may apply in person or online.

To learn more about the shelter’s mission, view adoptable animals or apply to be a foster, please visit https://humanesocietyofnortheastgeorgia.org.